Avenir X
Vision translated into growth.
About Avenir X
Avenir X is a strategic advisory platform founded by Virginia Soccol, a senior executive with over twenty-four years of experience in luxury and contemporary fashion.
We partner with brands to understand where they stand today — their ambitions, their capabilities and the moment they are in — then define their positioning and identify the clearest commercial path forward, translated into a plan with concrete, actionable steps.
Virginia Soccol, Founder
Areas of Expertise
Six touch points, one clear commercial line of sight.
Business Development
Defining the commercial strategy and organisational structure needed to support the growth a brand is aiming for.
Market Positioning
Establishing where a brand sits in the market — merchandising and price analysis, competitive landscape and target audience.
Retail Stores
Identifying flagship opportunities in London, Paris and New York, backed by a trusted network of local agents, architects and contractors built over two decades.
Global Wholesale Expansion
Through Frogs X, our wholesale agency and showroom, guiding brands to a strong presence with the finest retailers worldwide — from pop-ups to concessions and shop-in-shops.
P&L Management
Advising across every dimension of the P&L, with the constant goal of improving profitability.
People & Culture
Hiring talent that resonates with a company’s culture, for a workplace that is both harmonious and productive.
Our Clients
Burberry · Axel Arigato · Cole Buxton · The Frankie Shop · Aeyde · Scuffers · Sefr
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Burberry · Axel Arigato · Cole Buxton · The Frankie Shop · Aeyde · Scuffers · Sefr ·
Coming Soon
In conversation with
V